As an entrepreneur, it can be difficult to know where to turn when building a website for your business. WordPress is an ideal platform that provides entrepreneurs with the tools they need to create an effective online presence. This article will discuss 7 helpful WordPress tools that entrepreneurs should consider utilizing in order to establish their online presence and reach their target audience. From themes and plugins to hosting solutions and more, these 7 WordPress tools are essential for any entrepreneur looking to make the most of their website.
Tool #1: Website Hosting
WP Octane – This is of course one f the first things you will need. After all, there is no point in creating a website if nobody can see it! I promise that the rest of the tools are not as self-promoting as this one. But we will list our hosting here because we truly believe it offers the best value and service for our customers.
WP Octane provides an affordable and scalable managed WordPress hosting platform. Whether you start on our shared plans, our VPS plans, or our dedicated plans, our hosting is designed to grow with you. If you enable the InstantScale feature on your hosting, you won’t have to worry about when it is time to upgrade. We will monitor your site 24/7 and based on daily, weekly, and monthly patterns we will upgrade or downgrade your plan to match your needs.
Our servers are built for security, performance, and reliability. One of the best parts is that almost all of our plans include Ongoing Care and Maintenance plans at no extra cost!
Finally, with WP Octane you can start absolutely free. No gimmicks. No ads. You can read about our free plans HERE
Tool #2: SEO Optimization
Smartcrawl is a powerful SEO optimization tool that can take your website to the next level. With its advanced features, you can easily optimize your website for search engines and improve your rankings in Google’s search results pages.
One of the key benefits of using Smartcrawl is that it allows you to customize various aspects of your website’s SEO. You can easily manage meta descriptions, titles, and other key elements that impact how search engines perceive and rank your site. Additionally, Smartcrawl offers comprehensive analysis of your content, highlighting areas where improvements could be made to boost visibility on search engines.
Moreover, Smartcrawl enables you to create sitemaps for easy indexing by crawlers like Googlebot. This feature is particularly useful if you have a large site with many pages or if you frequently update content.
Tool #3: Security
When it comes to website security, there’s no room for compromise. As a website owner, you need to take all the necessary measures to ensure that your site is protected from cyber threats such as hacking and malware. One of the easiest ways to achieve this is by using a security plugin, with Defender being one of the most reliable options out there.
Defender is a top-of-the-line security plugin designed specifically for WordPress websites. It offers comprehensive protection against various online threats such as brute force attacks, cross-site scripting (XSS), and SQL injections. With Defender installed on your site, you can rest easy knowing that your online presence is secure from malicious activity.
The best thing about Defender is that it’s incredibly user-friendly and easy to install. You don’t need any technical knowledge or experience to set it up – simply follow the step-by-step instructions provided in the installation wizard.
Tool #4: Social Media Integration
Social media integration is a vital aspect of digital marketing that every business needs to take seriously. It can help you reach a wider audience, build brand awareness, and drive more traffic to your website. One tool that can make social media integration seamless is the Monarch plugin.
The Monarch plugin by Elegant Themes is a popular social sharing plugin for WordPress websites. With this tool, you can easily add social sharing buttons to your website’s pages and posts. The buttons are customizable, allowing you to choose the style and placement that best suits your website’s design.
In addition to adding social sharing buttons, Monarch also allows you to display your social media feeds on your website. This feature enables visitors to see what content you’re posting on different platforms without leaving your site. Moreover, it provides an opportunity for them to follow or engage with you on those platforms directly from your website.
One caveat is that according to the current changelog, Elegant Themes has not updated Monarch since April 2021. However, we can confirm that the plugin still works and has no known security concerns at this time.
Tool #5: Image Acquisition
Image Acquisition is a crucial aspect of any website design. Images help to break up text and add visual interest, making your content more engaging for your audience. The Instant Images WordPress plugin is an excellent tool to help you acquire high-quality images quickly and easily.
With the Instant Images plugin, you can access a vast library of free, high-quality stock photos directly from your WordPress dashboard. This means that you no longer have to spend hours searching for the perfect image on stock photo websites or worry about copyright issues. The plugin provides options for finding images by keyword or browsing by category, making it easy to find just what you need.
In addition, the Instant Images plugin lets you edit and customize images right within WordPress. You can crop, resize or adjust colors without ever leaving your site. This saves both time and money as there is no need to purchase expensive software like Photoshop or hire a graphic designer.
Images are pulled from popular free stock image sites. At the time of this writing, this plugin can find images from Unsplash, Openverse, Pixabay and Pexels.
Tool #6: Drag & Drop Themes
When it comes to building a website, choosing the right theme can make all the difference. With so many options out there, it can be overwhelming to try and find the perfect fit. That’s where drag-and-drop themes come in – they allow you to easily customize your website without any coding knowledge.
One of the most popular drag-and-drop themes on the market is Divi. This powerful tool offers a range of customizable features that make it easy for anyone to design a stunning website. Plus, with its intuitive interface, you’ll be able to create pages that look exactly how you want them to in no time at all.
Whether you’re building a blog or an e-commerce site, Divi has everything you need to get started. With pre-built templates and modules, as well as advanced customization options like CSS editing and custom fonts, this theme is perfect for beginners and experienced web designers alike.
The site you are reading is of course built with Divi. Also, we build exclusively with Divi, so if you were to purchase one of our web design packages, it would be built with Divi too.
Tool #7: Analytics Tracking
Google Site Kit is a powerful analytics tracking tool that can help businesses gain valuable insights into their website performance. With its intuitive interface and easy-to-use features, Site Kit makes it simple for even novice users to understand how visitors are interacting with their site. This tool offers detailed information on important metrics like pageviews, bounce rates, and average session duration.
One of the major advantages of using Google Site Kit is its ability to integrate seamlessly with other Google services like Search Console and Analytics. By connecting these tools, businesses can get a more comprehensive view of their website’s performance and make informed decisions about how to improve it. Additionally, Site Kit provides real-time data so that users can see exactly how changes they make affect their site’s metrics.
Overall, Google Site Kit is an essential analytics tracking tool for any business looking to boost its online presence.
Tool #8: Business Management
Ok, so technically this last one is not a WordPress tool. But we wanted to throw it in because it is such an amazing tool. It does however integrate with WordPress through a suite of plugins.
ZOHO One is a comprehensive business management tool that can streamline and automate various aspects of your business. From managing your finances to tracking employee performance, ZOHO One has got you covered. It is an all-in-one solution that can help you save time and money while improving the overall efficiency of your business.
One of the key features of ZOHO One is its ability to integrate with various other tools and applications. This means that you can easily connect it with your existing systems and workflows without any hassle. Whether you use Gmail for email communication or Slack for team collaboration, ZOHO One can seamlessly integrate with these tools to ensure smooth operations.
Moreover, ZOHO One offers a customizable dashboard that provides real-time insights into your business data. You can track important metrics such as sales performance, revenue trends, and customer engagement metrics all in one place.
Conclusion: Maximize Efficiency AND Profits with WordPress
The tools above are the tools we believe are the best in each category. In fact, we use every one of these tools. We are affiliates of some of these (but not all), and we do make money by sharing them. However, we only promote tools we use at WP Octane and that we fully believe in. We put our money where our mouth is.
Whether you’re a seasoned entrepreneur or just starting out, there is something for everyone. With the help of these WordPress tools, anyone can improve their business and brand presence almost effortlessly. From SEO plugins to security solutions and analytics tools, entrepreneurs have access to an array of options that can increase productivity and grow their customer base.